Have you ever noticed the eye-catching custom patches in your favorite sports team’s jacket or jersey? Or have you ever bothered looking at these embroidered patches being distributed in festivals, rallies, and other events? Ever wondered where they came from and what were they originally used for? By the time you’re done reading this article, you’ll have all the answers.
Third Century BC
History shows that these custom patches can be traced back to third century BC. It is said that it came from Scythian needlework. The first uses of the embroidered patches were for soldiers and military use as ornaments and accessories to their uniforms.
Chinese and Indian cultures are more identified with the use of embroidery and there are evidences that they were the first cultures to create custom embroideries including patches. Experts say that these patches had practical uses since they were created to be transferred from one item of clothing to another.
In the West, particularly, the U.S., these patches were mainly used for the military during the colonial era. The custom embroidered patches were used to indicate the rankings, division and designation on a military officer’s uniform.
During Spanish American War, the custom patches were said to have started to evolve. However, it was during the emergence of motorbikes in the U.S. when the patches were used as a form of art and expression.
Today, you will often see bikers with heavily patched jackets, caps, and shirts. They are usually an indication of one’s affiliation or group. Some use them to showcase their particular sponsors.
These embroidered patches come in different shapes, sizes, and colors, and motorbike enthusiasts are not the only ones that use them now.
Manufacturers have introduced the use of the patches in sports uniforms, in custom-made jackets to promote a brand name, organization, or an event, plus businesses have also began utilizing these patches as part of their marketing tools.
Some people use custom patches for personal use to repair gaps in their clothing, particularly the jeans; so aside from having practical purpose, they are also used as decoration and accessories to enhance a particular outfit.
These patches come in different designs, some with bold logos and emblems. These are normally used to show support for a particular charity or club. These items are also used by organizations to get more support for their charity events.
As mentioned earlier, these patches are being used for marketing purposes. They are inexpensive and are easily manufactured; hence, most businesses prefer using them. These embroidered patches are added to employee uniforms in order to establish their identities, plus this strategy is a good way of promoting their brand name. It has a wider reach, especially if they have a lot of employees of different backgrounds.
They are also used as giveaways or tokens to business associates and loyal customers. When they are used to decorate sports bags, gym bags, even towels or arm bands, they are the perfect giveaway to loyal clients of a fitness center instead of the usual caps and tumblers that are given away.
These patches are the best option for smaller businesses if they want to make their brand names known. There are a lot of manufacturers online and offline that offer great deals. They are cheaper when purchased in bulk. Buying in bulk is also more cost-effective than having them embroidered directly on every article of clothing. Plus, it is practical since companies would be able to give their clients or customers an option where they can place the patches.
Custom patches have definitely come a long way. If you own a business or if you are a member of an organization, then take advantage of the patches’ evolution to grow your business or get more memberships and sponsorships.